Research Methods

VCIOM is conducting research utilizing both qualitative and quantitative approaches. Among our techniques, are:

  • Personal Interviews
  • Focus Groups
  • In-Depth Interviews
  • Expert Polls
  • Online Research
  • Hall Tests
  • Phone Interviews (CATI)
  • Desk Research
  • Testing Goods, Packaging, And Advertisements
  • Diary Research
  • Retail Trade Audit
  • Mystery Shopping, etc…

Among most commonly used research analysis techniques, that are used by our professionals, are:

  • Descriptive Statistic Data Analysis
  • Multidimensional Data Analysis (Factor, Cluster Analysis, Correspondence Analysis, Multidimensional Scaling, Multiple Regression)
  • Regression Correlation Analysis
  • Statistic Testing Of Hypotheses
  • Modeling
  • Typologization
  • Quantitative Analysis Of Focus Group Content And In-Depth Interviews, etc…

 


  Research Methods
  Quality Control
  Areas of Research