Press release №1730
07.05.2015
MASS MEDIA IN RUSSIA: POPULARITY AND TRUST

IN BRIEF

  • Television is the major source of information for 62% of Russians
  • Print media is popular among 3% of Russians
  • Russians do not trust in foreign media (50% distrust, 19% rather trust)

Television is the most reliable source of information for most of Russians. Newspapers and internet media are les poplar.

MOSCOW, May 7, 2015. Russian Public Opinion Research Center (VCIOM) presents the results of the survey concerning the most popular and most reliable forms of media according to Russians.

As two years ago, the basic source of information for Russians is television (62% in 2015, 60% in 2013); the popularity of newspapers is declining.  News, analytical and official websites are important for 16% of Russians (23% in 2013). And only 3% of Russians read newspapers to keep the track of events.

Forty-three percent of Russians trust news, analytical and official websites (20% trust, 23% rather trust them). If the event interpretation is ambiguous, 55% of Russians will trust the television version, and 18% will opt for the Internet interpretation (including blogs, social networks) (22% in 2013).

The levels of public trust in central Russian media are still very high; at the same time, the levels of trust in the international media are falling down. Seventy-five percent of Russians trust / rather trust the Central Russian television; every second Russian trusts the central press (54%) and central radio (52%). According to the 2007 data, the number of Russians who distrust foreign media has increased almost seven-fold (7% in 2007, 50% in 2015). The share of Russians who support the position of the international media has decreased; the portion of those who rather distrust this source of media has remained relatively stable (every fifth Russian for the recent eight years).  Local television is a reliable source of information for 66% of respondents (37% trust it, 29% rather trust it); regional radio is reliable for 47% of respondents (25% trust it, 22% rather trust it); every second Russian trusts local press (26% trust it, 25% rather trust it).

The VCIOM opinion poll was conducted May 14-15, 2015. 1600 respondents were interviewed in 132 communities in 46 regions of Russia. The margin of error does not exceed 3.5%.
What is the main source of information for you about what is happening in the country? (closed-ended question, one answer, informative answers)
  07.2013 05.2015
Television 60 62
Radio 5 4
Newspapers 7 3  
Magazines <1 0  
Internet – news, analytical and official  websites 23 16  
Internet – social networks, blogs 6  
Conversations with people  4 5  
None of the above-mentioned 1 4  
Do you trust the following source of information?... central television   (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 28 36 43  
Rather yes 47 41 32  
Rather no 19 16 11  
No 2 3 12  
Don`t know 3 3 2  
Do you trust the following source of information? …central press (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 19 18 29
Rather yes 45 37 25
Rather no 25 21 14
No 3 7 18
Don`t know 8 17 15
Do you trust the following source of information?... central radio  (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 18 17 30
Rather yes 41 31 22
Rather no 22 17 8
No 4 9 15
Don`t know 16 27 25
Do you trust the following source of information? … foreign nedia (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 15 6 6
Rather yes 35 15 7
Rather no 22 24 19
No 7 19 50
Don`t know 20 37 18
Do you trust the following source of information?... news, analytical, official websites (closed-ended question, one answer)
  05.2015
Yes 20
Rather yes 23
Rather no 14
No 21
Don`t know 22
Do you trust the following source of information? … online blogs and social networks (closed-ended question, one answer)
  05.2015
Yes 14
Rather yes 18
Rather no 16
No 28
Don`t know 25
Do you trust the following source of information?... regional radio  (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 13 14 25
Rather yes 36 27 22
Rather no 25 19 9
No 4 11 17
Don`t know 22 31 28
Do you trust the following source of information?... regional television  (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 18 27 37
Rather yes 45 45 29
Rather no 24 16 11
No 3 5 15
Don`t know 10 8 8
Do you trust the following source of information?... regional press  (closed-ended question, one answer)
  09.2007 04.2012 05.2015
Yes 14 17 26
Rather yes 42 37 25
Rather no 29 20 14
No 3 9 19
Don`t know 13 17 16
If the same event is covered in a different way in mass media (television, radio, magazines, newspapers, Internet), which source of information will you trust? (closed-ended question, one answer)
  07.2013 05.2015
Television 60 55
Radio 4 3
Newspapers 6 4
Magazines 11
Internet – news, analytical and official  websites 22 13
Internet – social networks, blogs 5
Conversations with people  - 8
Don’t know, None of the above-mentioned 7 12
Note: Using materials from the site www.wciom.ru or wciom.com, as well as distributed by VCIOM, the reference to the source (or hyperlink for the electronic media) is obligatory!
  Results of our study
  Ratings
  In focus
  News